The makeup industry underwent a significant transformation following the lockdowns of 2020. With nowhere to go, we’ve embraced our natural beauty, letting our skin breathe and feel refreshed. Freed from the pressure to conform to societal beauty standards, many have discovered a newfound confidence in their natural beauty. This appreciation has paved the way for the rise of the “No-Makeup” makeup looks. “No Makeup” makeup is not even a trend; it’s a symbol of timeless and effortless beauty,” says Jen Ho, the founder of beauty studio Jen Ho Artistry. Below, Jen breaks down the core of this makeup and provides tips on achieving it.
MEET THE EXPERT
Jennifer Ho is a highly respected professional hair and makeup artist with over a decade of experience in the industry. Through her brand, Jen Ho Makeup Artistry, she offers services mainly in Hong Kong, Paris, and Vancouver.
Known for her signature styles of ‘Natural glow but photogenic makeup’ and ‘Wearable Western makeup,’ Jennifer has garnered a loyal client base who often request her sought-after looks. She enhances her clients’ features to bring out their best version of beauty.
Jen continuously hones her craft by attending advanced classes in various locations, including Austria, Los Angeles, Korea, Taiwan, and Hong Kong. Her commitment to learning ensures that she remains at the forefront of the industry.
What is the "No-Makeup" Makeup?
The “No-Makeup” makeup look is all about achieving a fresh, healthy, polished appearance while still showcasing your skin’s natural texture and keeping it looking alive. You’ll appear naturally beautiful while still wearing makeup. Despite its name, this look requires more than just skipping the usual makeup routine. It requires strategic application and careful skin preparation. Here’s a step-by-step guide to help you achieve that flawless look.
How to Get the ‘No Makeup’ Look?
1. Beauty Begins with Skin
Prioritizing your skin’s preparation is essential for achieving the perfect “No-Makeup” makeup look. The condition of your skin determines its appearance and also influences the amount of product and time required. Begin by exfoliating to remove dead skin cells, hydrating and protecting with SPF. Select a primer that aligns with your skin type – opt for water-based formulas for dry skin and silicone-based ones for oily skin. Apply a glowy primer on the cheekbones, nose bridge, and under the eyes to enhance your natural radiance and even your skin tone and complexion.
2. Sheer Foundation
Create a second-skin-like foundation. A delicate application technique ensures that your foundation feels lightweight and breathable. Layering just 1-2 thin coats of hydrated foundation can complete a flawless finish that mimics your natural complexion. For areas needing additional coverage, refer to step 3.
3. Use Concealer Smartly
Unlike foundation, concealer is best suited to targeted applications. Choosing a shade slightly lighter than your natural skin tone can help you achieve a brightening effect without compromising your no-makeup look. Use a fluffy brush for a lightweight application and mix your concealer with your hydrated foundation. It ensures perfect integration with your skin, effortlessly enhancing your natural beauty.
4. Soft Sculpting
Choosing a foundation 2-3 shades darker than your skin tone can help contour your face and add more structure. The foundation has a lower density than usual contours, making it easier to blend seamlessly. For those seeking a more pronounced effect, consider layering a contour product on top of the foundation to enhance your sculpted features further.
5. Fresh-Faced Glow
When selecting your highlighter, avoid shimmers and large glitters to complete a subtle and natural makeup look. Instead, go for a liquid highlighter, applying it before any powder textures. This approach ensures a soft and delicate glow, evoking the freshness of freshly washed skin.
6. Create a Natural Cheek and Lip Color
A natural-looking blush and lip color is essential for a fresh and vibrant appearance. Soft pinkish tones mimic the healthy flush of your cheeks and lips. Mix any brownish or orange lipstick with the soft pinkish tone to create a different vibe of subtle colors. Similarly, apply the blush in a smooth, sweeping motion to blend seamlessly into your skin. Extend the application beyond the cheeks to areas like the eyelids, nose, and chin for a unified and harmonious look.
7. Cream Eyeshadows
Opt for brighter, creamy eyeshadows that complement your skin tone. These will add a slight shine and highlight your eye shape. Creamy textures provide an easy blend into the skin. Additionally, consider using your bronzer as an eyeshadow for depth and warmth. These simple techniques enhance your eyes, creating a soft and pure finish.
8. Define Your Lashes
Natural lashes are all the rage, making a lash curler your must-have tool. If you’re into mascara, opt for a lengthening formula to enhance your natural lash length. For a softer and more natural effect, try brown mascara. It may look plain black, but as its formula is less pigmented, brown mascara is more effortless on lashes.
9. The Setting Spray Secret
Neglecting setting spray in minimal makeup looks like a missed opportunity. Despite the products’ simplicity, setting spray plays a crucial role in seamlessly blending them into a cohesive layer, resulting in a natural skin effect. Additionally, setting spray helps lock in makeup, ensuring longevity throughout the day and imparting a subtle glow for added radiance. Take notice of this essential step to elevate your minimal makeup routine.
