Think of this as a friendly warning before you read any further: by the time you reach the end of this article, your card will have seen a little action. We take no responsibility, and we are not entirely sorry either. Fall has a way of making everyone want a fresh start, a new ritual, a small swap of something familiar for something better, and beauty is the easiest place to begin. The good news is that the new arrivals this season are genuinely exciting, and we are about to walk you through every one of them!
Photo: Alexandra Leclerc, Courtesy of Kylie Cosmetics
Hailey Bieber‘s Rhode shrank its cult Pocket Blush into an even tinier compact and gave it a reflective, shimmery finish. Pocket Pearl comes in three shades, Gemini, Monaco, and Monet, and was designed with Alexandra Leclerc as the brand’s first muse. The blush is small enough to clip onto a bag with the matching Flutter Charm or Carabiner, which is exactly why it went straight to viral. It launched on 15 September.
Photo: Ange José, Courtesy of Rhode
Hourglass brought back its most requested palettes in three six-pan editions named Wish, Luck, and Hope, priced at 98 dollars each, with 15 new shades of blush, bronzer, and highlighter across the trio. Each compact carries a charm designed by French jewelry designer Lauren Rubinski, and a fourth story, Love, is exclusive to Sephora. These sell out fast every year, so the waitlist is doing real work.
Photo: Courtesy of Hourglass Cosmetics
One of the most anticipated comebacks in beauty is now something you can touch. After returning online earlier in the year, Marc Jacobs Beauty reached physical Sephora shelves on 1 September, relaunched under Coty and redesigned by Marc Jacobs himself. The lineup leans loud and maximalist, with Heart On Lipstick, the Joystick Blush Stick, Drawn This Way eyeliners, and Born Star single eyeshadows, all built as a direct answer to the clean-girl minimalism of recent years.
Photo: Bonnie Nichoalds, Aysaiah
La Beaute Louis Vuitton released its first collaboration collection, a creative conversation between Cosmetics Creative Director Dame Pat McGrath and Nicolas Ghesquiere, Artistic Director of Women’s Collections at the French house in Paris. Tied to the 130th anniversary of the Monogram, the range spans LV Rouge lipsticks, LV Baume lip balms, LV Crayon liners, and LV Ombres eyeshadow palettes, all refillable and packaged as objects to keep.
Photo: Courtesy of Louis Vuitton
Patrick Ta reworked the neutral eyeshadow palette into three editions matched to light, medium, and deep skin tones, each holding six warm mattes calibrated to complement the complexion. The formula is built for a softer, crease-free wear across the day.
Photo: Courtesy of Patrick Ta
Dior turned its summer capsule into a full collection with Dioriviera, built around the light of the French Riviera in France. The couture Dior Daisy motif lands on Dior makeup for the first time, blooming across the Dior Forever Nude Bronze Glow bronzer and two Diorshow 5 Couleurs harmonies in blue and bronze. The Dior Addict Lip Maximizer rounds it out in five limited-edition shades made to look like a holiday on your vanity.
Photo: Courtesy of Dior
Gucci released a limited-edition eyeshadow palette with 10 matte, satin, and metallic shades, each drawn from the Flora Gorgeous Orchid fragrance and set in a case wrapped in the house Flora print. The shade range runs from earthy browns to warm pinks with a few muted greens for contrast.
Photo: Courtesy of Gucci Beauty
Armani Beauty opened a new chapter with the Armani Dolci Makeup Blush, the first release from its Dolci Makeup collection. The hybrid cream-to-powder formula sets to a soft matte across five shades and doubles as a lip color. It reaches counters nationwide on 16 September, fronted by Vittoria Ceretti and Sydney Sweeney, with the mauve shade already spotted on the red carpet at the Venice Film Festival.
Photo: Courtesy of Armani Beauty
The Glazelighter from the Milan house, Dolce & Gabanna gives the season its glass-skin finish. The face-and-body stick carries a glowpalescent formula that catches the light and reads reflective rather than glittery, and it joined the brand’s Bold Look collection in June. Swipe it straight onto skin or blend it with fingers for a softer glow.
Photo: Courtesy of Dolce & Gabanna
Huda Beauty turned a setting powder into a full pop culture moment with Ultra Snatched, an Easy Bake extension made with Cardi B that pairs bright pink with cool lilac to brighten and lift. The Snatched Baddies campaign staged the launch as a Freaky Friday style film in which the rapper and the founder, Huda Kattan, swap lives. It launched online on 10 September from Huda Beauty, the brand founded in Dubai, United Arab Emirates.
Photo: Getty Images
Rihanna reworked the foundation that built Fenty Beauty into the new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, a lightweight natural matte that moves with the skin instead of settling into fine lines. It launched on 4 September, keeping the wide, wear-tested shade range that made the original a benchmark. Early reviews are already calling it one of the best complexion drops of the year.
Photo: Courtesy of Fenty Beauty
Kylie Jenner‘s Kylie Cosmetics returned to the format that made it famous with the Plumping Matte Lip Kit, a liquid lipstick and liner duo with a subtle plumping effect. The finish stays matte and full-coverage while the formula gives lips a fuller look. It is a knowing nod to the lip kits that first built the brand.
Photo: Courtesy of Kylie Cosmetics
Kayali stepped beyond fragrance for the first time with the Yum Lip and Body Collection, translating its signature scents into Cashmere Kiss Lip Balms and Silk Souffle Body Creams. The idea is to layer the scent from skin to lips before the final spritz. It launched globally on 28 August from the brand founded by Mona Kattan in Dubai, United Arab Emirates.
Photo: Courtesy of Kayali
Victoria Beckham Beauty added a brown edition called Cocoa to its bestselling Vast Lash mascara, softening the bold, volumizing formula for anyone who finds pure black too heavy on lighter features. The rich brown gives definition while looking more natural, and it still holds a full day without flaking or smudging.
Photo: Courtesy of Victoria Beckham Beauty
