We recently went digging through the bags of pop culture’s favourite it girls to find out which perfumes they actually wear, and leaving the men out after that would be a sin. So here is the sequel, starring the hottest names on screens, stages and racetracks right now. Be honest: at least one of these sixteen has crossed your feed and left you wondering what he smells like up close. Consider this your answer, from a hockey heartthrob who layers two colognes to a leading man who swears people say he smells like a crayon.
Justin Bieber
Justin Bieber regularly appears on lists of Le Labo Santal 33 devotees alongside Ryan Reynolds, and TikTok has spent years trying to prove it from his videos. The 2011 creation by Frank Voelkl became the defining niche scent of the decade, with cardamom, iris and violet over Australian sandalwood, cedar and leather. Fans also link him to Carolina Herrera CH Men Privé, a warmer pick with grapefruit, whisky and leather. Bieber has never confirmed either, which keeps the guessing game alive.
Photo: Courtesy of Le Labo, Justin Bieber
Harry Styles
Ask any Styles fan about his signature and the answer comes fast: Tom Ford Tobacco Vanille. It is his longtime scent, and the association runs so deep that dupes of it have sold out on the strength of his name alone. The formula is rich and smoky, with tobacco leaf, spice and vanilla, a warm counterpoint to the sequined suits and pearl necklaces that defined his solo era.
His best known fragrance role came from Gucci. Styles fronted Mémoire d’une Odeur in 2019, the house’s first gender free scent, at the height of Alessandro Michele’s tenure, when his fluid wardrobe made him the unofficial face of that whole Gucci moment. He told it smelled like Joan Didion’s house, a fair summary of Roman chamomile and coral jasmine over sandalwood and musk.
Photo: Courtesy of Harry Styles, Tom Ford
Paul Mescal
Asked what he would be wearing to an event, Paul Mescal answered with a laugh and a name: Le Labo Another 13. He has also included it among the things he cannot live without in a GQ video. The scent sits close to the skin, built on musk with touches of jasmine and moss, and TikTok has been obsessed with it for years, which fits a man whose shorts and tight little cardigans now have lookalikes all over London.
Hudson Williams
The breakout star of the hockey drama Heated Rivalry is a layerer. Williams explained that he combines Jo Malone London Myrrh & Tonka Cologne Intense with Tom Ford Tobacco Vanille, and added that the two go together really well. The logic holds up on skin. The Jo Malone London scent brings resinous myrrh and creamy tonka with vanilla and almond, and the Tom Ford adds tobacco leaf, spice and more vanilla, so the result reads warm and smoky without turning sweet.
Bad Bunny
When Bad Bunny emptied his bag for Vogue, two bottles surfaced. The first was Maison Louis Marie No. 04 Bois de Balincourt, a gift from his brother. The second was Maison Francis Kurkdjian Amyris Homme Extrait, which sets mandarin, saffron, cinnamon and iris over a leathery vanilla and tonka base.
The choice gained a second life after his February 2026 Super Bowl halftime show, the first performed primarily in Spanish. Amyris is a tree native to the Caribbean and Central and South America, also called West Indian sandalwood, which makes the bottle read almost like a statement of origin from the most streamed artist of all time.
Charles Leclerc
Charles Leclerc keeps his fragrance off the record, but fans traced Louis Vuitton Imagination through his own Instagram. It is a bright Mediterranean citrus of Sicilian orange and Calabrian bergamot, a natural fit for a driver who grew up in Monaco. Treat it as a strong hint rather than a confession.
Photo: Charles Leclerc, Courtesy of Louis Vuitton
Travis Kelce
Travis Kelce believes in a fragrance wardrobe. In his GQ 10 Essentials video, he lined up three bottles and named Ex Nihilo Blue Talisman as his current favourite, adding that everyone needs a variety to mix and match. The other two came from Louis Vuitton: LVERS and Attrape-Rêves, which prompted the confession that he failed French as a freshman and was benched from football the following year. Sportscaster Erin Andrews has also revealed that he wears Louis Vuitton Météore, and that his own explanation is simply that it’s Louis, baby.
Charlie Puth
Charlie Puth told that Tom Ford Bitter Peach was one of his first real luxury splurges, and that the packaging pulled him in before the scent did. What he found inside was a ripe peach with blood orange and cardamom, softened by rum, cognac and jasmine and finished with vanilla, patchouli and tonka. For a musician famous for his perfect pitch, it is a surprisingly bold note to hit.
Photo: Charlie Puth, Courtesy of Tom Ford
Jonathan Bailey
Jonathan Bailey gives every character he plays a scent of their own, a habit that made him a natural choice as the face of Armani Beauty I Will, the house’s first new masculine fragrance in more than twenty years and one of the last projects Giorgio Armani oversaw. The campaign film is directed by Todd Field.
Bailey has mapped each note onto his own life. The vanilla reminds him of home, the bergamot feels fresh, the lavender brings back cycling through the fields near his childhood home in southern England, and the leather stands for strength.
Lewis Hamilton
Lewis Hamilton has said in an interview that he alternates between a Tom Ford and a Maison Margiela fragrance, without remembering their names. Later matched the two through his Instagram to Tom Ford Oud Wood, a creamy oud with cardamom, amber and vanilla, and Maison Margiela Replica By the Fireplace, with clove, chestnut and a veil of firewood smoke.
Photo: Courtesy of Lewis Hamilton, Courtesy of Tom Ford
Daniel Ricciardo
Daniel Ricciardo calls himself a Le Labo fan, and when he was asked to show his essentials, he pulled out Baie 19. He was refreshingly blunt about why fragrance matters on the grid: between events and nights out, drivers sweat a lot in the car and carry some serious odour. Baie 19 is the brand’s take on petrichor, the smell of rain on dry earth, with juniper berry and patchouli over musk, and Le Labo itself jokes it should have been called Water 19. Years earlier, in 2016, Ricciardo posted a photo with a bottle of Dior Sauvage, so the Honey Badger has range.
Ryan Gosling
Ryan Gosling keeps his private life famously private, yet one detail has followed him for years: his bottle of choice is said to be Dior Homme. Fragrance editors have linked him to it consistently, and it suits him. The original composition is built on powdery iris with lavender and a soft cocoa warmth, a scent that reads polished and a little melancholy, much like the man who turned I’m Just Ken into one of the most talked about Oscars performances in recent memory.
Snoop Dogg
The biggest fragrance plot twist of 2024 came from Snoop Dogg. Filming a bag video during the Paris Olympics, he pulled out Parfums de Marly Delina, the pink bottled rose scent usually marketed to women. He explained that it comes from Paris, that he does not speak French but reads it, and that it is a great unisex French cologne and perfume in one. Delina layers rhubarb and lychee over Turkish rose and peony with vanilla, cashmeran and musk, and Vogue later named it his signature.
Jeremy Allen White
Jeremy Allen White’s favourite scent is a candle rather than a perfume. He told that whenever he travels for work he buys Diptyque Figuier, because he misses home and the candle gives him a small sense of it, and he called the fig his favorite. A friend introduced him to it years ago. The green, fruity fig over woody notes suits an actor whose Carmy lives in a kitchen, where smell and memory are never far apart.
Photo: Courtesy of Diptyque, Courtesy of M Le Magazine
