Fall is officially halfway done, and our favorite beauty brands have spent the last few weeks making the colder days a lot more fun. The newest drops swing between bold and cozy, from glittering reds and multichrome eyeshadow to gingerbread lip masks, tweed pouches and lockets that live on the back of a phone. Here is a quick digest of the launches everyone is falling for right now!
Photo: Courtesy of Victoria Beckham Beauty, Courtesy of Anul Beauty Vision
MAC Brings Back Its Viral Frost Lipstick
MAC reopened the Y2K vault, bringing back Frost Lipstick in 23 high pearl shades, ten of them brand new. Cult originals Chintz, Jet and Spanish Fly are back on counters, joined by newcomers like Teddy Metal, a dusty neutral nude, and Sugar Baby, a blue mauve pink.
The campaign is led by makeup artist Erin Parsons, who started her career at a MAC counter and became one of the internet’s favorite vintage beauty historians. “Frost has always been part of MAC’s DNA.” says Teny Kureghian, global head of product development at MAC.
Photo: Courtesy of MAC
Holiday 2026's Viral Sellout: Dior's Médaillon
Dior turned a lip balm into jewelry, and fans moved fast. The Médaillon from the Cinnamon Glaze holiday collection sets a crystal pink sparkly balm inside a gold oval case topped with a bow and shaped like the house emblem, with an adhesive back made for your phone.
It sold out on the Dior website within hours, and creators have already started a second life for it: the case slides open like a Victorian keepsake, so many are threading a gold chain through the bow and wearing it as a locket with tiny photo of someone they love. The balm itself is sheer, which makes it a pretty shimmer topcoat over any lipstick.
Photo: Courtesy of Dior
Fenty Beauty x CASETiFY
Rihanna‘s Fenty Beauty teamed up with CASETiFY on a collection that treats the phone as a makeup bag. The hero On The Go Essentials MagSafe 2-in-1 Holder carries an Invisimatte Blotting Powder and a full size gloss on the back of the phone, finished in pink with a matching strap, and the drop also includes branded AirPods and iPad holders. The comments are already split between pure love and jokes about its size. For a reception touch up, it is hard to argue with.
Photo: Courtesy of Casetify
Angel's Patches
Victoria’s Secret wanted fans to feel like Angels, and fans responded by emptying the shelves. Its first skincare partnership, with Patchology, delivered eye patches in the brand’s pink and white stripes with an angel wing design, and they sold out before the Los Angeles runway show. Diva Dust, a face and body shimmer revived from the archive, sold out too, as part of a Bombshell Shine collection that also includes a glitter hair mist. The patches handle the night before, and the shimmer handles the reception.
Photo: Courtesy of Patchology
Rhode's Pretzel Lip Tint Goes Permanent
Hailey Bieber‘s Rhode had a big week. The brand launched at Sephora in 19 new European markets, and its Peptide Lip Tint in Pretzel, once a limited edition, joined the permanent lineup. Sephora shoppers in Europe and the UK also get a limited Baby Bubble Bag in Pretzel and a quick comeback of the Lemontini tint.
Photo: Elcheva Karina, Courtesy of Gucci, Courtesy of Gucci, Tanielle Jai
Chanel's Winter Village Holiday
Chanel took its holiday makeup to St. Moritz with Margaret Qualley fronting a Winter Village campaign full of gondolas and snowy chalets. Highlights include a limited face powder embossed with a gondola and tucked into a tweed pouch, the XXL Highlighter in Neige d’Or and Rouge Coco Hydra Gloss in Givré, a frosty clear white that fits this season’s frosted lip mood perfectly. Even La Crème Main hand cream gets its own knit pouch.
Photo: Courtesy of Chanel
Urban Decay's Chrome Melts
Inspired by Arabic eye makeup, the arabesque eye is all about drama drawn with precision. Line the inner corner with a fine wing, extend a second wing beyond the outer corner and frame the eye with full, sultry lashes. Finish with a wash of shimmer across the lid, ideally in gold, so the eyes catch every flicker of candlelight. This is the look for autumn weddings, evening plans and anyone who believes eyeliner is a love language.
Photo: Courtesy of Urban Decay Cosmetics
Rare Beauty x BÉIS
Selena Gomez‘s Rare Beauty and Shay Mitchell‘s BÉIS reunited for Limitless, an eight piece drop of travel accessories plus an exclusive beauty set. The Limitless Cheek & Lip Set introduces a new shade of the cult Soft Pinch Liquid Blush, also called Limitless.
Photo: Courtesy of Rare Beauty
Rouge Victoria Red Lipsticks
Victoria Beckham, longtime devotee of the smoky eye and pale lip, just went red. Rouge Victoria from Victoria Beckham Beauty is a collection of six saturated reds in a soft matte finish, housed in a sculptural case. The shade House Red debuted on 44 models at her Spring 2027 show in Paris, and Beckham says she wears it without liner. Winter brides, take note.
Photo: Courtesy of Victoria Beckham Beauty
Laneige Gingerbread Lip Sleeping Mask
Laneige gave its cult Lip Sleeping Mask a holiday makeover. The limited Gingerbread edition smells like a freshly baked spiced cookie and arrives with a tiny gingerbread figure sculpted on top of the balm, the first 3D design in the line’s history, plus a red heart shaped spatula.
Photo: Courtesy of Laneige
Dior Dioriginals
Dior released Dioriginals, 13 house classics restored by perfume creation director Francis Kurkdjian. The lineup runs from Diorama and Diorissimo to Dune, Higher and Jules, split into Dior in Grasse, honoring the work of Edmond Roudnitska, and Dior in Paris, covering launches from 1979 to 2003. Every bottle gets a textured label and a grooved metal ring engraved with the CD monogram, which makes any of them a wedding signature with decades of history behind it.
Photo: Courtesy of Dior
Amouage's Luxury Body Line
Amouage reimagined its Luxury Body Line around six cult scents, including Guidance, Love Delight and Honour Woman. Every formula carries Omani frankincense oil, with perfume concentrations reaching 5% in the Hair Perfume. The range is out now online and in selected boutiques, and it was made for layering one scent from shower to hair on the wedding morning.
Photo: Courtesy of Amouage
