Did you know that Wed Vibes will celebrate 10 years next year?
Founded in 2015 by Daria, an established wedding planner, Wed Vibes began as a European boutique online magazine. A pivotal moment came in 2019 when she moved to the U.S. and met Alina, a marketing expert of 15 years, who promoted world known love marks such as Nutella, Ferrero Rocher, Kit Kat.
Today, we have 165,000 followers worldwide, with a significant 20% from the U.S. Wed Vibes Community has over 600 members and features tens of thousands wedding professionals globally. We’re collaborating with prestigious brands like Ritz Carlton and Tiffany & Co. and have expanded to a team of 20 employees. . We’re thrilled that we can elevate and change the wedding industry step by step every day!
Wed Vibes is one of the fastest-growing wedding media today. How did Wed Vibes start?
Daria: Wedding planning, often hailed as the most romantic job, was my decade-long journey. It’s beautiful, creative, yet among the top 5 most stressful jobs globally. I missed it sometimes, but my dream was bigger – to help talented wedding professionals grow and express themselves. Now, I’m over the moon that my mission is to discover cool wedding talents globally and contribute to making countless couples happier.
How did the idea of Wed Vibes come about?
Daria: The idea stemmed from witnessing the challenges faced by wedding professionals, especially in marketing themselves effectively. I wanted to create a platform that not only showcased their talents but also provided them with the tools to overcome hurdles and succeed. Wed Vibes became the hub to connect these talented individuals with couples seeking authentic and creative wedding experiences.
Tell more about how Wed Vibes operates today?
Alina: Nowadays, Wed Vibes is more than a wedding media; it’s a hub connecting vendors and couples. Our strong content strategy and dedication to showcasing the best in the industry have made us the fastest-growing global wedding media. Our mission is on helping wedding professionals overcome challenges through effective marketing strategies, showcasing their work, and providing valuable networking opportunities.
Who is the Wed Vibes audience and how do they influence your approach?
Alina: Our audience is a stylish, smart-elegant people that loves candid emotions and stay attuned to fashion and trends. They are enthusiasts of meticulously planned ‘fine weddings’. We pride ourselves that they trust our taste and recommendations when seeking unique vendors for their special days. We carefully choose modern and fast-growing wedding professionals to showcase, ensuring our audience gets the best recommendations for their wedding trends and inspiration.
Daria: The connection with our audience is at the heart of what we do. We celebrate genuine love, pure wedding inspiration, and introduce talented professionals to couples worldwide. It’s about creating a platform where our audience can connect with the perfect vendors to build their dream weddings.
Could you share more about Wed Vibes' mission and the unique approach that sets Wed Vibes apart?
Alina: With over 15 years of experience in marketing, we understand the challenges vendors face – from feeling isolated to gaining recognition. That’s why our community focuses on addressing these challenges through effective marketing strategies, showcasing their work, and providing valuable networking opportunities. Wed Vibes stands out by not only inspiring couples but also supporting the growth of wedding professionals.
Daria: At Wed Vibes, our mission is to empower wedding professionals to expand their businesses while inspiring couples worldwide to discover the best ideas and creative partners for their special days. Our storefront showcases stylish, trendy, and marketable content. Behind the scenes, we provide wedding professionals with strategic audience access, enabling them to elevate their businesses to new heights.
Your combined expertise in marketing has clearly propelled Wed Vibes to where it is today. Could you tell us more about your marketing strategies?
Daria: We bring a wealth of experience from the international wedding market, cultivating connections with premier brands and venues and venues across Europe and the USA. Our proven track record in successful marketing and content strategies has assisted hundreds of wedding professionals in establishing lucrative businesses. We’re here to unveil the secrets of effective self-promotion and brand building to the wedding talents worldwide.
Alina: Our content strategy focuses on creating the most ‘stylish, smart, likable, saveable, and sellable’ content, setting us apart in the wedding media landscape. We address the challenges faced by wedding professionals through smart marketing, showcasing their work, and providing networking opportunities. The Wed Vibes Community aims to help professionals generate leads and upscale their businesses.
With your extensive experience, what advice do you have for wedding professionals looking to stand out in the market?
Daria: Authenticity is key. Share your unique story, showcase your personality through your content, and don’t hesitate to collaborate with others in the industry.
Alina: Engage with your audience on social media and continuously refine your brand to stay relevant. Wed Vibes is here to support you every step of the way, providing a platform to showcase your talents and connect with your ideal clients.
