Jimmy Choo has introduced its 2026 Bridal campaign, The Rules of Engagement, presenting a fresh and confident vision of modern bridal style. Fronted by multi-hyphenate creative Gabbriette, the campaign celebrates individuality, instinct, and self-expression, redefining what it means to dress as a bride today.
Photo: Mark Kean
Confident, fiercely independent, and preparing for her own wedding later this year, Gabbriette embodies the spirit of the modern bride. Rather than following traditional expectations, she embraces a bridal wardrobe shaped by personality, joy, and creative freedom. Through the campaign, she shares her seven personal rules for approaching bridal style with authenticity and confidence.
All styles from the collection are available to explore on the official Jimmy Choo website.
Photo: Mark Kean
Photo: Mark Kean
Photo: Mark Kean
Photo: Mark Kean
Photo: Mark Kean
CREATIVE DIRECTOR Sandra Choi
IMAGE DIRECTOR Kerry Haynes
PHOTOGRAPHER DIRECTOR Mark Kean
TALENT Gabbriette
STYLIST Vanessa Coyle
MAKEUP ARTIST Thom Walker
HAIR STYLIST Ryan Mitchell
MANICURIST Saffron Goddard
DOP Martin Senyszak
SET DESIGNER Suzanne Beirne
PRODUCTION TPC Collective
