Oui The Label

Oui The Label, conceptualized in 2015 by founder Charles Sidarta, retains its visionary leadership under his guidance as the head of the design team. Trained in interior architecture and influenced by modernist designers such as Tadao Ando and Mies van der Rohe, Charles deliberately decided to remain behind the scenes, allowing the brand's identity to take center stage. This approach fosters a connection between brides and the product, a philosophy that Charles instills in his highly collaborative, all-female team.

Believing in the power of community, Charles structures the business to engage with clients actively, seeking feedback to inform new designs and ensure responsiveness to the preferences of real brides. Oui The Label originated from a desire to challenge the norms of bridal fashion, offering affordable yet high-quality wedding gowns in contrast to extravagant designs prevalent at the time. Rooted in the creative character of Melbourne City, the brand's design ethos is influenced by a blend of culture and innovation.

Oui The Label's design philosophy centers around creating aesthetically pleasing, easy-to-wear gowns that instill confidence in the modern bride. The brand aims to marry good design with impeccable craftsmanship and is committed to redefining bridal fashion. Oui The Label believes that the most impactful gowns are those worn by confident and authentic brides, capturing special moments on one of the most important days of their lives in dresses with unique significance.