In the ever-evolving realm of bridal fashion, Oui The Label stands as a reliable source of innovation and sophistication. Born in Melbourne, Australia, in 2015, this brand emerged from a desire to challenge and reimagine traditional bridal aesthetics. Thanks to such talents, Australia has become renowned in the bridal industry for what it is now – a place showcasing classy, equative, and stunning vision and professional solid brands.
We had the privilege of interviewing Oui The Label to delve deeper into their vision, the essence of their collections, and their impact on the bridal fashion world. Join us to uncover the story of Oui The Label and receive inspiration.
Please tell us about the inception of Oui The Label and its mission in the world of bridal fashion
Oui The Label was born out of a desire to reinterpret conventional bridal norms. In 2015, in Melbourne, Australia, we were inspired by trailblazing bridal icons who empowered modern brides. We aimed to create affordable, effortlessly chic alternatives that resonate with the cool-girl aesthetic while honoring timeless elegance.
We succeeded, as today, Oui The Label is available worldwide through selected stockists who align with our bridal vision and modern luxe aesthetic.
What defines the essence of Oui The Label’s bridal pieces?
Our bridal collections embody simplicity, sophistication, and elegance. Each gown celebrates modernity with an effortless charm. We focus on clean lines, chic designs, and an innate sensuality inherent in every piece. We aim to provide brides with wearable elegance that exudes confidence and remains captivating for all the right reasons.
Who is the ‘Oui The Label’ bride?
Our bride is the epitome of modern romance. She dresses for herself, values simplicity and minimalism, and seeks timeless elegance with great impact. This bride may want to steer away from the traditional embellishments of princess gowns and sequenced detailing and find their confidence in a dress that is both comfortable and breathtaking for all the right reasons. Oui The Label has and will always be made for the modern fashionable woman who is always her authentic self and embraces her femininity.
Could you share some highlights from your latest collection?
The latest collection, Adamantine, represents resolute strength and timeless elegance reimagined for the fashion-forward bride. It’s a testament to resilience amidst changing times and an unwavering promise of true, unending love. Our sleek styles feature effortlessly femme silhouettes with chic design elements with an underlying sensuality.
The collection debuted at the 2023 New York Bridal Fashion Week and has been touring in Trunk Shows across Australia, New Zealand, and the United States. One notable highlight was designing a custom black gown for Emma Shephard, a Brownlow attendee, which showcased elements of this collection – bold yet clean, empowering yet chic.
What can we expect from Oui The Label in 2024?
We’re excited about the upcoming year and anticipate dressing many more brides-to-be on their journey to forever. We focus on creating designs that echo chic, modernity, timelessness, and authenticity. We envision staying true to our commitment to redefine bridal fashion for the modern woman.
Discover the full Adamantine collection and find the nearest Oui The Label’s stockists to visit.
Photo: Aldo Baskoro
