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WEDDING INDUSTRY STUDY​

Every minute, a couple begins their journey to "I do."
120 million couples each year, powered by 500,000 professionals
365 days of planning to bring a wedding to life
Vendors to work with
0
Dresses to try on
0
Foods to sample
0
Zoom calls to jump on
0
+ 5 major stress points and 3 significant concept shifts along the way
At Wed Vibes, we blend art, fashion, and digital trends to transform weddings. Our study uncovers the trends and insights shaping the future of weddings to help connect couples with their dream vendors.

OUR couples

globally

571 couples

Top countries

USA

UK

Australia

France

Their weddings

57% Local

43% Destination

50+ guests

Budget:

>200K (USD)

Our Experts

50 in-depth interviews with top experts in key professions:
planner, photo, video, content creation, decor & flower, MUAH, style, PR & Marketing, venue

Videographers

Photographer

Planner

Photographer

Wedding publicist

Photographer

Videographer

Floral designer

Bridal stylist

Planner

Photographer

Wedding dress designer

Photographer

Photographer

Photographer

Bridal stylist

Bridal gown store

Content creator

Floral designer

Wedding PR expert

Wedding marketing expert

Wedding talent manager

Daria Neretina, Wedvibes Media

Alina Krupenina, Wedvibes Media

WEDDING TRENDS

From multi-day highly-personalized weddings, to local food and engaging activities, we are noticing a huge shift towards reinventing the perception of what a wedding is, what it feels to be a guest and how a wedding should represent

Wedding Experience

Extended Celebrations

Wedding celebrations across multiple days, including events like welcome parties, rehearsal dinners, and post-wedding brunches. Activities such as hiking, pickleball, pool parties and games, creating lasting memories with guests. Also, multi-day bachelorette parties often span an entire weekend or more.

Photo credit: @daniloandsharon

Photo credit: @gregfinck

Wedding Experience

Destination Weddings

Continue to be popular, turning the wedding into a multi-day getaway that doubles as a mini-vacation, offering unique experiences and lasting memories for guests.

Photo credit: @laurenfair

Wedding Experience

Authenticity Over Tradition

Couples are creating weddings that reflect their unique personalities, values, and style, moving away from traditional norms and parental influence.

Wedding Experience

SELF EXPRESSION

Couples are creating weddings that reflect their unique personalities, values, and style, moving away from traditional norms and parental influence.

Wedding Experience

Imperfection as the New Perfect

The focus is on joyful, emotionally rich celebrations, where spontaneity and imperfection are embraced.