WEDDING INDUSTRY STUDY​

Every minute, a couple begins their journey to "I do."
120 million couples each year, powered by 500,000 professionals
365 days of planning to bring a wedding to life
Vendors to work with
0
Dresses to try on
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Foods to sample
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Zoom calls to jump on
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+ 5 major stress points and 3 significant concept shifts along the way
At Wed Vibes, we blend art, fashion, and digital trends to transform weddings. Our study uncovers the trends and insights shaping the future of weddings to help connect couples with their dream vendors.

OUR couples

globally

571 couples

Top countries

USA

UK

Australia

France

Their weddings

57% Local

43% Destination

50+ guests

Budget:

>200K (USD)

Our Experts

50 in-depth interviews with top experts in key professions:
planner, photo, video, content creation, decor & flower, MUAH, style, PR & Marketing, venue

Videographers

Photographer

Planner

Photographer

Wedding publicist

Photographer

Videographer

Floral designer

Bridal stylist

Planner

Photographer

Wedding dress designer

Photographer

Photographer

Photographer

Bridal stylist

Bridal gown store

Content creator

Floral designer

Wedding PR expert

Wedding marketing expert

Wedding talent manager

Daria Neretina, Wedvibes Media

Alina Krupenina, Wedvibes Media

WEDDING TRENDS

From multi-day highly-personalized weddings, to local food and engaging activities, we are noticing a huge shift towards reinventing the perception of what a wedding is, what it feels to be a guest and how a wedding should represent

Wedding Experience

Extended Celebrations

Wedding celebrations across multiple days, including events like welcome parties, rehearsal dinners, and post-wedding brunches. Activities such as hiking, pickleball, pool parties and games, creating lasting memories with guests. Also, multi-day bachelorette parties often span an entire weekend or more.

Photo credit: @daniloandsharon

Photo credit: @gregfinck

Wedding Experience

Destination Weddings

Continue to be popular, turning the wedding into a multi-day getaway that doubles as a mini-vacation, offering unique experiences and lasting memories for guests.

Photo credit: @laurenfair

Wedding Experience

Authenticity Over Tradition

Couples are creating weddings that reflect their unique personalities, values, and style, moving away from traditional norms and parental influence.

Wedding Experience

SELF EXPRESSION

Couples are creating weddings that reflect their unique personalities, values, and style, moving away from traditional norms and parental influence.

Wedding Experience

Imperfection as the New Perfect

The focus is on joyful, emotionally rich celebrations, where spontaneity and imperfection are embraced.

Wedding Experience

SELF EXPRESSION

Couples are creating weddings that reflect their unique personalities, values, and style, moving away from traditional norms and parental influence.

Wedding Experience

Experiential Food and Drinks

Interactive Dining: Customized, interactive food and drink experiences that make the culinary aspect as unique as the event itself.

Wedding Experience

Customization & Tailoring

Personalized Touches: Every detail, from decor to attire, is being tailored to reflect the couple’s individual tastes and preferences.

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2025 MARKET TRENDS

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STYLE & MUAH

“Couples are viewing their wedding weekend as a holistic style moment, opting for multiple looks that match each event’s theme, from the welcome party to the after party.” – Shelby Wax

Bridal Looks
Groom Fashion
MUAH

Bride & GROOM style

Fashion-forward: couples focus on unique and stylish choices.

Multiple Looks throughout the wedding day, allowing for different styles that match each event or moment.

More Colors: Traditional white is no longer the only choice, a broader palette of colors to express couple’s individuality.

Bridal looks

Drop Waist and Basque Silhouettes

Bridal looks

Vintage Inspiration from past eras, timeless and unique looks

Bridal looks

BRIDE: Bold party looks. daring short skirts and provocative elements

Bridal looks

Accessories: scarfs & unconventional veils

Groom fashion

Colors & non-black suits

Groom fashion

Customized and detals

Just as the brides, grooms are also matching their looks to the activities of the wedding day to create a memorable celebration.

MUAH

Natural healthy glowing skin

MUAH

Highlighting individual beauty over trends

MUAH

Natural healthy glowing skin

DESIGN, DECOR & FLOWERS

“Design is still important, but now it’s used to enhance the day’s experience rather than just to look pretty” – Rebecca

Less is more
Beyond flowers
Colorful Choices
Locally Grown Flowers
Cultural Representation

Wedding Decor

Less is more

with intentional placement and an aesthetic of organized chaos — natural, textured, and layered elements that are both refined and functional.

Wedding Decor

Beyond flowers

Incorporation fruit, vegetables and fabrics into decor, with a trend toward controlled, natural designs that mimic nature indoors.

Wedding Decor