WEDDING INDUSTRY STUDY
OUR couples
globally
571 couples
Top countries
USA
UK
Australia
France

Their weddings
57% Local
43% Destination
50+ guests
Budget:
>200K (USD)
Our Experts
50 in-depth interviews with top experts in key professions:
planner, photo, video, content creation, decor & flower, MUAH, style, PR & Marketing, venue

Daria Neretina, Wedvibes Media

Alina Krupenina, Wedvibes Media
WEDDING TRENDS
From multi-day highly-personalized weddings, to local food and engaging activities, we are noticing a huge shift towards reinventing the perception of what a wedding is, what it feels to be a guest and how a wedding should represent
Wedding Experience
Extended Celebrations
Wedding celebrations across multiple days, including events like welcome parties, rehearsal dinners, and post-wedding brunches. Activities such as hiking, pickleball, pool parties and games, creating lasting memories with guests. Also, multi-day bachelorette parties often span an entire weekend or more.




Photo credit: @daniloandsharon
Photo credit: @gregfinck
Wedding Experience
Destination Weddings
Continue to be popular, turning the wedding into a multi-day getaway that doubles as a mini-vacation, offering unique experiences and lasting memories for guests.
Photo credit: @corbingurkin, @gregfinck, @josevilla




Photo credit: @laurenfair
Wedding Experience
Authenticity Over Tradition
Photo credit: @elisabettalillyred, @ryanmcginleystudios, @kellygale, @jamesmmorris_
Wedding Experience
SELF EXPRESSION




Photo credit: @la76photography, @emmylou.kelly, @erichmcvey
Wedding Experience
Imperfection as the New Perfect
Photo credit: @kristenmarieparker, @madisonemilyharephoto, @peytonrbyford, @sberardweddings
Photo credit: @ohh.ginger, @efegepho, @annigraham, @alex_shevtsov & @karinanikitina_photo & @lililitwin
Wedding Experience
SELF EXPRESSION




Photo credit: @la76photography, @emmylou.kelly, @erichmcvey
Wedding Experience
Experiential Food and Drinks
Interactive Dining: Customized, interactive food and drink experiences that make the culinary aspect as unique as the event itself.





Photo credit: @lauragordon, @laciehansen, @gregfinck, @corbingurkin,@heatherwaraksa
Wedding Experience
Customization & Tailoring
Personalized Touches: Every detail, from decor to attire, is being tailored to reflect the couple’s individual tastes and preferences.
Photo credit: @sarafalugo.co, @elisemorgan.co, @bushwhacked, @jennyquicksall,@ktmerry
STYLE & MUAH
“Couples are viewing their wedding weekend as a holistic style moment, opting for multiple looks that match each event’s theme, from the welcome party to the after party.” – Shelby Wax
Bridal Looks
Groom Fashion
MUAH
Bride & GROOM style
Fashion-forward: couples focus on unique and stylish choices.
Multiple Looks throughout the wedding day, allowing for different styles that match each event or moment.
More Colors: Traditional white is no longer the only choice, a broader palette of colors to express couple’s individuality.
Photo credit: @allanzepedaphoto, @sarahfalugo.co, @gabriellehurwitz, @iamryanray,@bottega53
Bridal looks
Drop Waist and Basque Silhouettes





Bridal looks
Vintage Inspiration from past eras, timeless and unique looks





Photo credit: @normanandblake, @gregfinck, @benjaminwheeler, @tabvintage,@daniloandsharon
Bridal looks
Lace




Photo credit: @iraiaphotography, @sammblake, @elisabettalillyred, @martijnkuyvenhoven & @valkinator & @denisevalk.photography
Bridal looks
BRIDE: Bold party looks. daring short skirts and provocative elements




Photo credit: @gregfinck, @racheljdillon, @normanandblake, @josevilla
Bridal looks
Accessories: scarfs & unconventional veils




Photo credit: @yuliya_mark, @ochoeme, @huyvule & @thanhdad, @linajuc_
Groom fashion
Colors & non-black suits





Photo credit: @moi.stas, @sammblake, @kuenzli.photography,@sarahfalugo.com
Groom fashion
Customized and detals





Photo credit: @still_miracle, @nikita.zharkov, @normanandblake, @ayeh.kphotography, @corbingurkin
MUAH
Natural healthy glowing skin




Photo credit:@allbridesnewyork, @emilyliphotography, @anna_vereta, @sarahfalugo.co
MUAH
Highlighting individual beauty over trends





Photo credit: @mitchandtijana, @ryannlindseyphotography, @dawnartists & @kellydawnbridal, @beatrice_thequirky, @laurenfair
MUAH
Natural healthy glowing skin



DESIGN, DECOR & FLOWERS
Less is more
Beyond flowers
Colorful Choices
Locally Grown Flowers
Cultural Representation
Wedding Decor
Less is more
with intentional placement and an aesthetic of organized chaos — natural, textured, and layered elements that are both refined and functional.




Photo credit: @meaghanbriannephoto, @miasylviaa, @kristenmarieparker, @camillaandreaphotography
Wedding Decor
Beyond flowers
Incorporation fruit, vegetables and fabrics into decor, with a trend toward controlled, natural designs that mimic nature indoors.





Photo credit: @dosmasenlamesa, @benjaminwheeler, @carolinruggaber, @kyrafols, @lesloups