Finding the perfect wedding dress is a journey of discovering your personal style and celebrating your unique love story. The UK is home to some of the most talented bridal designers, each offering a distinct approach to creating breathtaking gowns. From classic elegance to cutting-edge fashion, these designers create pieces as memorable as your big day. Read on to discover who they are, explore their signature styles, and see some incredible designs. We promise there’s something special for every bride.
Julita is a British independent wedding dress atelier known for its intuitive designs and personalized bridal experience. Jo, the creative mind and founder behind the brand, says that Julita’s ethos lies in their dedication to creating ethically made gowns with premium sustainable fabric options. Each gown is designed and meticulously handmade to order by a dedicated team of female artisans in London.
The collections feature a harmonious blend of texture, intricacy, and evocative fabric use, embodying modern, ethereal femininity while highlighting the wearer’s innate grace. Julita is deeply connected with those who value both style and sustainability, representing a spirit of change and empowerment. As a British Fashion Council representative, Julita champions sustainable fashion on a global stage, advocating for creativity and innovation.
In 2016, Mara Marie launched her brand in Minneapolis, swiftly gaining acclaim as a Top Custom Dressmaker. She always envisioned her brand to have a global presence, and in pursuit of this vision, she launched a luxurious showroom in London in 2023. The space was curated to offer a private shopping experience, where Mara Marie personally walks clients through the art of her carefully crafted gowns, highlighting the delicate details that make her creations unique. The brand has since gained international exposure through multiple esteemed publications, and her gowns have been featured in iconic locations such as Paris, Bali, and Santorini, to name a few.
Renowned for her luxurious fabrics, feminine gowns, gorgeous silhouettes, and perfect fit, Mara Marie Bridal continues to captivate with her latest release, the Autumn Collection. The designs are a mix of modern, delicate, and timeless – perfectly complementing the heritage backdrop of Sudeley Castle, where the gowns were showcased.
Savannah Miller is a famous fashion designer known for her elevated bohemian styles. After working with Alexander McQueen and Matthew Williamson, Savannah launched her first bridal collection in 2016. Her work stands out in the bridal world for its blend of contemporary and timeless elements. They celebrate elegance and individuality through thoughtful and unique designs for real women who treasure taste and the value of quality. Savannah is passionate about working closely with her bespoke brides, offering a personalized and creative experience to bring their dreams to life. Her all-women team ensures a luxurious, custom-made wedding dress tailored to each bride’s vision.
Jess Kaye and Rosie Williams founded The OWN Studio to bring a fresh and contemporary approach to wedding and evening wear. They create pared-back, modern styles known for their impeccable tailoring, sleek silhouettes, exquisite fabrics, and unexpected vintage details. Each piece is designed to become an enduring luxe item in a woman’s wardrobe after the event. Their designs are relaxed, quietly luxurious, and beautifully versatile, making them easy to restyle and wear again. These pieces pair well with various accessories and shoes, from daring heels to mesh ballet flats. All items are made in London, keeping their carbon footprint minimal, and they craft bespoke accessories from fabric offcuts to reduce waste.
Vivienne Westwood, an iconic British designer, seamlessly blended the worlds of punk and high fashion. She created the New Romantic style, and this renewal is evident in her made-to-order bridal collection and couture pieces. Her designs feature historical and experimental cuts, ancient Greek sculptures and gothic romanticism vibes, ethereal silhouettes, intricate corset gowns, archival couture lace, curved necklines, drape details, and even elegant men’s corsets. The corset holds a special place in the brand’s identity. For her Harris Tweed collection in 1987, Westwood introduced an 18th-century-inspired corset styled as outerwear, aptly named the ‘Statue of Liberty’. She redefined the corset from underwear to outerwear, and eventually, it became a sensual and super feminine part of the label’s bridal gowns, too.
London-based designer Clio Peppiatt and her eponymous brand are renowned for their modern yet romantic pieces, featuring hand-beaded embellishments, standout prints, and the perfect party girl dresses. Her mini-dresses are loved by celebrities, including, for example, Taylor Swift. Although Peppiatt launched her first bridal collection in 2022, she had been working with brides for years through her bespoke service. The Clio Peppiatt bride isn’t afraid to do things differently and challenge tradition; she wants to feel contemporary, sexy, and fresh, while still feeling like the best version of herself on her big day. The brand’s latest bridal collection drew inspiration from organic textures and featured ivory mini-dresses with signature silhouettes and beautiful pearl and crystal details.
Founded in 2019, WED redefines bridalwear with a rebellious and visionary approach, constantly pushing boundaries and capturing attention. Designers Amy Trinh and Evan Phillips, former Central Saint Martins classmates, launched the brand after Trinh struggled to find a wedding dress that felt just right for her—something between “really casual” and “over the top”, and an authentic reflection of herself.
WED has since become renowned for its dramatic silhouettes, intricate draping, and innovative use of volume, color, and angles. The brand emphasizes craftsmanship, perfect fit, and the artistry of couture techniques. Recognizing the deep emotional and physical significance of bridal attire, WED infuses their work with purpose and care. The team adheres to three core principles: Cut, Craftsmanship, and Creating Consciously. To uphold their commitment to sustainability, the designers use deadstock and recycled fabrics, along with other eco-friendly materials.
While having perfected her art and craft at some of the world’s leading couture houses, Hermione de Paula launched her eponymous label in 2008. Her collections are ethereal and contemporary, inspired by the natural world and a modern, feminine spirit, fusing haute-couture craftsmanship with a celestial touch. Her work is truly unique, celebrated by flights of fancy, dreaminess, and voluminous romance. Her heirloom-like pieces combine couture techniques, luxury materials, and whimsy.
Hermione’s expertise in romantic surrealist prints, elaborate hand-drawn artwork, and intricate embroidery make her designs stand out. She inherits her natural eye for design from the influential women in her family, including her great aunt, Lady Helena Webb, one of the first fashion illustrators for British Vogue in the 1930s.
Emilia Wickstead‘s bridal collections epitomize modern femininity with a distinct British royal touch and sophisticated romance. The Emilia Wickstead bride is drawn to a blend of tradition and contemporary femininity, characterized by sculptural, clean lines and elegant silhouettes. Each design is developed with the fabric as the starting point, focusing on couture architectural elegance.
Brides also love selecting dresses from the brand’s Ready-to-Wear collections for the wedding weekend, including the rehearsal dinner and farewell brunch. The brand’s gowns are also perfect for wedding guest dressing. These designs are celebrated for their modern silhouettes, bold color use, and unique mix of traditional and contemporary elements, all with a commitment to quality and distinction.
Phillipa Lepley is globally recognized as a leading British wedding dress and eveningwear designer, renowned for her bespoke couture creations that showcase uncompromising quality, luxurious fabrics, exquisite embroidery, and distinctive corsetry. She can boast over 35 years of experience, a remarkable artistic mind, and success as an independent businesswoman with clients that include royal families and high society.
Each Phillipa Lepley dress is extraordinary and immaculate, crafted by an expert team dedicated to creative excellence. Their use of traditional couture techniques, unparalleled attention to detail, and an aesthetic of absolute beauty sets them apart.
ALONUKO is a luxury British fashion brand founded by London-based designer Gbemi Okunlola. Starting at a young age, Okunlola taught herself to sew at 11 years old and began designing and making gowns at home. She launched her luxury bridal brand, Alonuko, in 2013, elevating the bridal fashion scene in the United Kingdom to a new level of luxury. Each collection aims to craft dresses that reflect the individuality of each bride, working with the female form to accentuate desired features rather than hide imperfections. This results in daring and sultry aesthetics presented in a variety of silhouettes and fabrics.
Established in 2013 in Knutsford, Cheshire, Emma Beaumont is a renowned British bespoke brand known for its show-stopping bridal gowns featuring intricate embroidery, delicate shaping, and stunning floral embellishments. Emma studied fashion design at the University of Rochester, specializing in couture sewing and garment construction. She gained hands-on experience at some of Europe’s best ateliers. By combining traditional crafting techniques with a forward-thinking approach to design and innovation, Emma has developed a signature style that sets her apart. Each brand’s gown offers a unique, outstanding, yet romantic take on any silhouette, brought to life with the wearer’s character.
ASAR is a luxury bridal brand founded by design director Nikeen Asar in 2019, following 14 years of honing his craft. The brand offers artfully crafted, contemporary, minimalist yet bold bridal looks. Asar’s aesthetic is a feminine blend of clean, sculptural lines and opulent baroque references. Their modern nature ensures all bridal designs can be worn well beyond the wedding day. Each piece is handmade in a London atelier using the finest fabrics. ASAR’s designs are available in several boutiques across England, and the brand also boasts a ready-to-wear collection entirely produced in Italy.
