Photo & video
Photography is shifting towards a documentary style, combining authentic, editorial vibes with clean digital clarity. – Shelby Wax
Documentary Style
Editorial Vibes
Emotional Storytelling
Destination Coverage
Gen Z Influence
Photo & video
Documentary Style
Capturing real emotions, authentic moments,
and storytelling through the lens.




Photo credit: @ralinagazizova, @annigraham, @stephanielynn.co
Photo & video
Editorial VibeS
Combining authentic documentary photography
with a polished yet genuine look.





Photo credit: @hanguyenphoto, @ktmerry, @lesmariagesdejulia, @kristenmarieparker, @sarahfalugo.co
Photo & video
Emotional Storytelling
Focus on capturing the experience and the people,
highlighting genuine moments such as hugs with grandparents
and heartfelt interactions.





Photo credit: @hanguyenphoto, @sarahfalugo.co, @bottega53, @sydneymarie.co, @normanandblake
Photo & video
Gen Z Influence
Gen Z couples prioritize authenticity, valuing real, unposed moments over traditional, staged photography.





Photo credit: @stefaniekeeler, @nikkidaskalakis, @katiebertagnolli, @sidselalling, @apetersonimagery
Professions on the rise
Photography is shifting towards a documentary style, combining authentic, editorial vibes with clean digital clarity. – Shelby Wax
Bridal Fashion Stylist
Content Creator
Photo credit: @mattgodkinweddings, @valoriedarling, @bottega53, @moniquebiancaphoto, @daniloandsharon
Bridal Fashion Stylist
Wedding stylists help their couples find unique styling pieces as well as design and curate the overall aesthetic of a wedding, ensuring that every visual element, from décor to attire, aligns with the couple’s vision and theme.





Photo credit: @daniloandsharon, @sydneymarie.co, @normanandblake, @sydneymarie.co
what do the brides say
Kate
“There are so many vendors, I'm lost”
Matea
“I need vendors who listen to what I have to say and try to understand my vision, rather than applying the same approach to every wedding”
Jasmin
“Trust and good communication are essential”
Tiffany
“I won't know the quality of a vendor until they deliver; it all comes down to trust. Many vendors charge an additional fee for trials, and the samples they provide can be vague and different from my vision, so I have to trust them and let them take the lead”
Anonymous bride
“I look for images and videos of a vendor's past work to ensure it's inspirational and aligns with how I envision my wedding”
1/ Define what you want
Budget, Style, and Vibe

Photo credit: @antonovakseniya
Couples should consider their core experience. Do they want a giant party, quality time with their favorite people, or a focus on production and a big show? They should choose vendors accordingly. If they love glamorous flash shots, they need photographers skilled in that. If the event is mostly indoors and after dark, they should pick a team experienced with those conditions and review their portfolios."

Photo credit: @sarahfalugo.co
2/ research
Ask friends for reco, search on IG, TikTok and wedding blogs

Photo credit: @corbingurkin

Photo credit: @sarahfalugo.co
3/ Deep dive
Analyze and evaluate the real experience and quality beyond the Instagram feed: review full project galleries and read client reviews.




Photo credit: @cinziabruschini

Photo credit: @ktmerry
4/ Gut Feeling & Click
Personality Click (Meet/Zoom call with Planner, Photographer, Videographer, Stylist)

Photo credit: @annigraham
5/ TRANSPARENCY
How they deliver their promise




Photo credit: @taylorstuck, @benjameenwheeler, @annigraham

6/ don’t kill magic!
Trust them. Let them do their job

Photo credit: @erichmcvey