Your wedding day is one of the most memorable events of your life. It’s a day full of love, laughter, and precious moments that deserve to be captured, to be relived over and over again. “As a photographer, I noticed that couples wanted to watch and share their wedding experience on social media immediately but also stay fully immersed in their big day without distractions. To fill this gap, I founded The Wedded Memoirs, a company offering personalized on-day reels and delivering them, along with all the raw content, within just 48 hours,” says wedding photographer and creator Loren Wallwork.
While wedding photographers and videographers timelessly document the day for long-lasting memories, wedding content creators offer a fresh, authentic, and real-life perspective of your big day, delivering content as soon as the next day. In this article, Loren Wallwork, founder of the Australia-based content creation company The Wedded Memoirs, shares insights into what a content creator does at weddings, why you should hire one, and how they differ from photographers and videographers. She also offers expert advice on choosing the right content creator for your wedding.
Meet the Expert
The Wedded Memoirs is a wedding content creation company founded by photographer Loren Wallwork. The team is based on the Gold Coast, Australia, and offers content creation services throughout New Zealand. The creators are committed to capturing special days authentically and naturally, ensuring that every nuance, emotion, and detail is recorded in its most genuine and pure form. Their signature style combines classic 35mm film with the nostalgic feeling of camcorder videos and adorable Polaroid shoots.
What is a Wedding Content Creator?
A wedding content creator is someone who focuses on capturing all the moments of your day in video snippet form and phone images. From the big moments right down to the small moments. They use smartphones to create professional-style content like Instagram stories, TikToks, and reels that reflect your wedding day’s candid, authentic vibe. They’re experts in social media platforms and masters of perfect angles, seamless editing, and staying on top of the latest audio trends. Whether it’s a sweet moment between the couple before the ceremony or the first dance from a guest’s-eye view, a wedding content creator ensures you have a stream of photos and videos that can be watched and shared within 24–48 hours while letting your bridesmaids and loved ones fully enjoy the day without the added responsibility.
Some content creators offer more than just phone content. For example, The Wedded Memoirs offers camcorder videos, 35mm film, and cocktail hour photo backdrop —everything that’s aesthetic and trending.
How is a Content Creator Different from a Photographer?
While wedding photographers are focused on formal portraits, artistic shots, high-quality prints, and wedding videographers on the longer-form video you’ll watch for years to come, wedding content creators are there to provide quick, organic snippets throughout the day. They complement the professional work of photographers and videographers by offering a raw feeling of the day. Think of hiring a wedding content creator as a modern way of “live” documentation of your big day, capturing all those spontaneous moments.
Benefits of Hiring a Wedding Content Creator
Instant Memories
You won’t have to wait weeks or months to relive your wedding moments. With a content creator, you’ll have beautiful, shareable photos and videos within 24-48hrs, perfect for updating family, friends, and followers who couldn’t attend.
Personalized Social Media Content
Every couple’s story is unique, and a wedding content creator captures it through the lens of your vibe. Whether you want to highlight the décor, the emotional speeches, or fun moments on the dance floor, the content creator curates clips and shots to reflect your wedding’s style and energy.
Less Pressure on Your Guests
Without a content creator, you might feel tempted to rely on guests to capture and post photos, which can distract them from fully enjoying the celebration. Hiring a dedicated professional allows your friends and family to be present in the moment while still ensuring you get all the beautiful snippets you want to share.
Perfect for Today's Social Media Landscape
Social media is a big part of many couples’ lives. If you love sharing your journey online, hiring a wedding content creator gives you stunning, polished content that’s made for the platforms you love. You’ll have a beautiful feed to look back on, from proposal to honeymoon, including the moments in between that are often overlooked.
Perfect for Smaller Weddings Such as Elopements
This is a great option if you want to keep things intimate and a little more affordable.
A Fresh Perspective
The wedding photographer focuses on timeless shots, but the content creator provides a more candid, playful, and immediate look into your day. It’s like seeing your wedding through your guests’ eyes while ensuring that nothing is missed.
How Much Does a Wedding Content Creator Cost?
A wedding content creator’s work begins before your big day and continues after. Like other wedding vendors, they will arrange pre-wedding consultation calls or meetings to ensure they deliver content that aligns with your style and wedding vibe. On the day, they will ground for several hours of coverage, ensuring flawless execution and allowing you to have stunning, shareable memories without burdening your guests or bridal party. The cost of a wedding content creator includes their specialized skills, expertise in photography, videography, and social media trends, capturing key moments in real-time and editing them into polished content, and fast turnaround time. The rates can vary depending on their experience, location, the duration of coverage (usually from 4 to 10 hours), the type and amount of content required, and any additional services. Couples can expect package rates between $800 and $3,500. For instance, the 8-hour coverage package of The Wedded Memoirs starts from $1,950.
How to Choose the Right Content Creator
When hiring a content creator, here are a few things to consider.
Content Style: Do they have the style you want? Think trendy and modern, but still chic. It may be a little biased, but this is how the team at The Wedded Memoirs sees their own style.
Experience: How many years of experience do they have in the wedding industry? Wedding content is very different from general content creation.
Communication: Do they communicate well? Are they replying to your emails within a reasonable time and offering a call link as an option?
Process: Do they have one-on-one calls? What equipment do they use? When and how will you receive your content?
Teamwork: Do they work well with other wedding photographers and videographers? Some photographers and videographers may include a clause in their contract that prohibits outside coverage of the same type, so it’s a good idea to check with your media team first. Then, introduce them to your content creator so they can coordinate and work together seamlessly.
In Addition: What do the reviews say?
Hiring a wedding content creator is more than just a trend—it’s a way to add an extra layer of storytelling to your special day. “We bring a fresh, fun, and immediate perspective to your wedding, allowing you to be present and enjoy your day while we capture all the content for you,” says Loren Wallwork, wedding photographer and founder of The Wedded Memoirs. So, if you want to capture every detail while staying present, a wedding content creator might be the perfect addition to your big day.
