As couples start the journey of planning their special day, one of the most defining decisions they face is selecting a color palette for their wedding. This choice extends beyond mere decoration—it also influences the bride’s gown, makeup, guests’ attire, flowers, cake, and, of course, the first thing the couple does—choose wedding invitations.
Stationery designer Rubana of Crimson Letters wants to remind you about the psychology of color—a subtle and powerful tool that sets the emotional tone of the event and invites guests into the day’s narrative. Understanding how different hues resonate emotionally and symbolically can guide couples to create a color scheme that not only reflects their love story but also the unique atmosphere they wish to evoke for their wedding.
MEET THE EXPERT
Rubana Gaspar, the founder of Crimson Letters, is an internationally acclaimed luxury wedding invitation designer. She draws inspiration from her rich cultural heritage, which combines Pakistani marriage with the fine art of Portugal, Paris, and Italy. Historical passages, moody design, and the classical old-world European Renaissance style also influence her. Rubana uses these themes to imbue her work with an air of drama and intense contrasts yet to inject sophistication, style, and, more importantly, to realize her client’s vision and personalities in their couture paper and wedding invitation suites.
All featured stationery is made by Crimson Letters.
The Emotional Influence of Colors
Every color speaks its own language, evoking distinct feelings and setting the stage for the wedding.
Blue: From the soft whisper of sky blue to the profound depth of navy, blue represents trust, peace, and loyalty. Lighter shades promise a serene, breezy day by the sea, while darker tones suggest a night filled with noble elegance.
Red: The color of the beating heart, red is the hue of excitement, strength, and undying passion. It’s a bold choice for wedding invitations, indicative of a couple unafraid to express the intensity of their love. Red brings energy to the event, a promise that from the first note of music to the last dance, the wedding will be a passionate celebration of love and life.
Pink: Embracing the tender side of love, pink offers a whisper of affection, compassion, and sweetness. Invitations with hints of blush or rose suggest a celebration filled with gentle, intimate moments and the blossoming of a lifelong bond.
White: The color of classic elegance, white embodies purity, simplicity, and grace. When used in wedding invitations, it conveys timeless romance and innocent love.
Yellow: A beacon of creativity and happiness, yellow captures the essence of a wedding filled with joy and innovative flair. Invitations incorporating yellow signal a day as radiant as the sun, bringing the warmth of shared smiles and the glow of lasting memories.
Green: This is the color of life, growth, and renewal. It whispers of nature’s freshness and the healing touch of time and symbolizes a stable and ever-growing relationship. When featured in wedding invitations, it shows that it’s a meaningful, life-affirming gathering.
Crafting Moods with Color Combinations
The art of mixing and matching colors allows couples to tell a more complex story through their wedding stationery.
Cream and Gold
Together, these colors create a narrative of refined taste and understated luxury, reminiscent of the soft warmth and rich texture of wedding gowns and classic decor. Cream and gold speak to traditional elegance, perfect for an opulent and formal affair.
Pastel Blues and Soft Peach
These colors evoke a sense of airy lightness, like a soft breeze through a blooming garden. Invitations in these hues fit a spring wedding full of new beginnings and delicate floral arrangements.
Green and Pink
Green and pink are an ideal color pairing! This trendy combo from 2023 is actually timeless, and we hope it stays popular for years to come. It’s fresh, fun, and leaves a vibrant yet cohesive impression. Plus, it’s a perfect choice for any garden or outdoor wedding.
Burgundy and Black
For a wedding that breathes vintage romance and contemporary elegance, these rich colors set a dramatic stage, while gold script adds a stroke of sophistication. This combination is perfect for a glamorous evening event in a historic venue or a winery.
The psychology of color is a creative instrument of personal storytelling. Choose the colors that resonate with the heart of your wedding because these choices not only captivate the eye but also immerse guests in a shared emotional experience, paving the way for a heartfelt celebration of love, life, and color.
