It’s no longer just about the suit. For a long time, the groom’s look followed a quiet formula: classic tailoring, minimal variation, nothing too unexpected. The focus stayed elsewhere, while his style remained predictable, almost secondary.
Today, the “cool groom” approach opens up space for individuality, where styling becomes just as considered as the rest of the wedding. Accessories, textures, and small styling choices are the details that bring personality in. These ideas open the door to a more modern, expressive take on the groom aesthetic.
Photo: Diogo Baptista, Courtesy of Hanna MW & Jimmy Loutfi
Sunglasses
So what actually defines a “cool groom” look? Sometimes, it’s as simple as a pair of sunglasses. Think of them as more than just an accessory. The moment a groom puts on shades, the whole energy shifts to a less formal, a little undone, in the best way.
They work with everything. Classic suit, relaxed tailoring, tie or no tie, it doesn’t matter. They don’t compete with the look, they complete it. On camera, they add depth and attitude, making every photo feel more natural and less posed.
The “Brooched” Era
Now let’s go beyond the boutonnière. Pins, brooches, layered embellishments, and even oversized florals can instantly make a suit feel more expressive. And Pinterest agrees, highlighting the “Brooched” trend in their Pinterest Predicts report, where men are punctuating their looks with vintage pins, crystal clip-ons, and heirloom brooches. It’s part tribute, part reinvention, with the focus on pieces that feel personal and considered, where placement, mix, and scale shape the overall effect.
This is where a classic suit shifts into something more personal. You can start simple by placing a sharp, bold brooch on your jacket. Or take it further, layering pieces on it for a more styled look. You can keep it minimal or build it up, but it should reflect your personality.
Photo: Joel Vieten-Jopen, Courtesy of Deon Hinton, Courtesy of Hanna MW & Jimmy Loutfi, Courtesy of Dolce & Gabbana
Jewelry That Reflects You
If you’re someone who wears jewelry in your everyday life, there’s no reason to leave it out on your wedding day. In fact, this is where it matters even more. Chains, rings, and bracelets aren’t extras, they’re part of the look itself, reflecting your personal style in a way nothing else does. A slightly open shirt with layered necklaces, rings that catch the light, pieces that already feel like you — keep what feels natural, maybe push it slightly further. The best looks feel like you didn’t try too hard, even if you did.
Photo: D’nieccio Mitchell, Courtesy of Connor Storrie, Izzie Karren Photo, Gaetano Arena
Shoes That Set the Tone
Shoes are one of those details that define the groom’s look. The right one can shift the vibe from classic to cool without changing anything else.
The options are wide open. Loafers bring a modern, relaxed elegance. Tabi shoes are more expressive and fashion-forward. Monk straps, or derbies, sit somewhere in between. It’s really about what feels right together. When the shoes fit the look naturally, everything else falls into place.
Photo: Gaetano Arena (1,2,4), Francisco Faria
Rethinking the Tie
While classic tones will always work, this is where you can shift the entire look. A vibrant tie, bold patterns, sharp stripes — these choices bring energy and personality without overcomplicating the outfit.
You can go further with texture and detail. Think a tie adorned with custom silver elements, or even one crafted from leather for something more unexpected. It’s a small piece, but it holds a lot of visual weight.
Photo: Zwyrtech, Will Stokoe, Pinterest, House of Emmanuele
Statement Boutonnières
Boutonnières are no longer just a small floral detail. They are becoming part of the overall styling, designed to elevate the look rather than simply complete it. Choose unexpected shapes, sculptural forms, or even playful compositions that feel more like an accessory than tradition.
It’s about rethinking the idea entirely. Instead of something subtle and predictable, it becomes a statement, adding character and bringing a fresh perspective to a classic groom’s look.
Photo: Flover, Pinterest, Emotions & Math, TOVERT
Artful Cufflinks
The cufflinks are one of those details you don’t notice immediately, but you feel when they’re right. Clean, simple, but chosen with purpose. A subtle way to elevate the look without overcomplicating it.
Classic shapes always work, but there’s room to go further. Slightly unexpected forms, personal pieces, vintage finds, and something that feels less standard. It’s more about interpretation, choosing pieces that feel like an extension of your style rather than a formal requirement.
Photo: Roisin Connolly Jewellery, Courtesy of Schiaparelli, Lucia Zolea, Pinterest
