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Tanner Fletcher’s Label-Free Wedding Collection

Tanner Fletcher‘s design philosophy is deeply rooted in challenging social norms and fostering a label-free approach to fashion. Based in Brooklyn, New York, this emerging brand continues to blur the lines between masculine and feminine with reinvented suits and reimagined gowns. “We are setting out not to create a new shopping category but to remove current and past gender labels that put people in an invisible box with rules that don’t work with the freedom of our modern societies. We strongly feel that people should surround themselves with pieces they love and are inspired by without unnecessary labels,” Tanner Richie and Fletcher Kasell say.

The designers have presented a diverse yet stunning collection of wedding attire. Each masterpiece resonates with Gen Z’s preference for self-expression and fluidity in fashion. The designs incorporate elements from different styles, such as the elegance of the Victorian era, the edginess of Bushwick chic, and the timeless charm of 1950s dress silhouettes. The collection is not limited to optic white and features a palette of ivory, baby blue, and black.

Photo: Sara Bouwman

Although the designs captivate the audience with their beauty and innovation, Tanner Fletcher aims to balance high fashion with practicality, creating wearable runway styles. The collection showcases a variety of fabrics, such as sheer organza and everyday denim, to create a tapestry of time and texture. Masculine and feminine details—ruffles, bows, sheer and satin, and lace elements—craft delicate and bold pieces.

The collection’s strength lies in its allure and comfort, making each piece ideal for the modern bride and groom who cherish style and substance. These designs challenge traditional norms subtly and elegantly, making each piece a statement of fashion and philosophy. Read on to see more.

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