Bridal fashion has evolved, there are no rules anymore, and brides now have more options than ever to cater to their every need —be it comfort, boldness, tradition, or modernity, with focal points on décolleté, fit, legs, back, texture, or length. However, with such a broad range of choices, it can be pretty challenging to find the dress that truly feels like “the one.” The overwhelming variety can leave brides feeling more confused than confident in their search for the perfect gown.
To help steer such contemporary brides, we have created a brief style guide that explores some best-selling pieces and key fashion elements from modern bridal brand Oui The Label. Founded in Melbourne, Australia, in 2015, Oui The Label has become a prominent name in timeless bridal fashion. The brand draws inspiration from non-traditional bridal icons and aims to offer affordable luxury with modern and stylish alternatives for brides-to-be. Their dresses are designed to be both chic and wearable, reflecting a blend of simplicity and elegance. Whether you are a traditionalist or a trendsetter, these styles make finding your dream wedding dress an exciting and inspiring adventure.
Below are different wedding dress styles by Oui The Label:
Fitted Dresses
The fitted dresses by Oui The Label celebrate the beauty of simplicity paired with refined design. They attractively shape the body, creating a sleek silhouette that enhances the bride’s natural form. The brand’s gowns are made from luxurious fabrics that offer both comfort and elegance. The fitted style is perfect for the modern bride who values understated sophistication and wants to highlight her natural beauty.
The Material: Crepe backed satin | Details: Neckline, Detachable sleeves, Gloss
Fit for a modern muse, the Intentions dress from the Adamantine collection features a sleek bodice, long off-the-shoulder sleeves, and a fit-and-flare skirt in a slinky silhouette. It brings class to a whole new level! The draping details across the bodice and skirt embody effortless glamour.
This chic gown has a sweetheart neckline that accentuates the décolleté and the bodice that beautifully hugs the body to create a flattering silhouette. The back of the dress continues the aesthetic with a deep V-cut and a row of covered buttons that run down to the end of the fitted bodice, adding a classic touch to the modern design.
The Material: Crepe Georgette | Details: Neckline, Cinched waist
The Phoenix dress from the Signature collection, crafted from smooth, high-quality crepe Georgette, offers a clean and sophisticated look. It showcases the brand’s commitment to blending contemporary elegance with timeless appeal. A sultry fitted silhouette accentuates the bride’s natural curves and creates a chic profile, while a plunging V-neckline elongates the neck and draws attention to the décolleté. The fabric’s subtle sheen adds a touch of glamour while maintaining a refined simplicity. Designed to be flattering in any size.
The Material: Crepe Georgette | Details: Neckline, Cut out back detail
Feminine, contemporary, and uncomplicated, the Kaizen gown of the Signature Collection is effortlessly refined with an unmistakable sexiness. The dress features a V-neckline, delicate spaghetti straps, and a modern keyhole back. Made in a fit-and-flare silhouette, it perfectly embraces the feminine figure in all the right places and flows gracefully into a modest train, adding an elegant touch to the gown.
The Material: Triacetate | Details: Open back, Straps, Softness
The Eleventh gown is a languid, body-loving bias gown featuring dainty spaghetti straps and a cowl neckline reminiscent of nineties minimalism. The bodice is gently structured, offering support while maintaining a relaxed, comfortable fit. The back of the Eleventh dress is a standout feature, with a low, open design and delicate barely-there spaghetti straps. The clean lines, luxurious fabric, and elegant details make the dress captivating for brides who wish to exude effortless grace and sophistication on their special day.
Strapless Dresses
The strapless dresses are designed to highlight the décolleté and shoulders, creating a graceful and flattering neckline. The strapless style exudes confidence and can be paired with various accessories, from statement necklaces to delicate veils, allowing each bride to personalize her look. In soft satin or airy tulle, these dresses nod to traditional bridal charm, reimagined for the modern woman.
The Material: Mikado silk | Details: Origami vibes, Thigh-high split
The fabulously chic statement gown brides have been waiting for, J’adore of the Adamantine Collection combines red-carpet glamour with an architectural twist. A strapless bodice boasts a gentle scoop neckline that elegantly frames the décolleté. An exposed corset detail adds a contemporary twist to the traditional structure. This design provides support and infuses the gown with a hint of edginess. An innovative draping technique creates structured folds with an origami-inspired effect, making it an authentic piece of high-fashion artistry. A thigh-high split adds a dash of daring elegance.
The Materials: Mikado silk, Tulle | Details: Peaked bodice, Tulle skirt, Belt
The Blanc gown of the Romantic Revolution Collection offers a new perspective on a traditional bridal silhouette. Featuring a striking combination of fabrics and textures, Blanc makes a formal statement effortlessly charming. A fitted, peaked bodice made of firm fabric contrasts a full skirt made of tiers of pleated tulle, creating a voluminous yet lightweight effect. A standout feature of the Blanc dress is the fabric-covered belt, crafted from the same lustrous Mikado as the bodice. The belt cinches the waist, adding a modern, cool-bride element to the gown.
Mini Dresses
Minis offer style and practicality for chic city weddings, intimate ceremonies, and lively reception outfits. Their shorter length allows for ease of movement, making them ideal for dancing the night away. Crafted with Oui The Label’s signature attention to detail, dresses provide a fresh and fashionable take on bridal attire.
Oui The Label’s new sister brand, Sienricher, specializes exclusively in modern minis, serving brides who prefer a more playful and unconventional approach.
The Material: Mikado silk | Details: Square neckline, Basque waistline
Playful and classically chic, Olive Mini of the Adamantine Collection is the perfect choice for a civil ceremony, a city wedding, a second look, or even a bashelorette party.
This mini dress features a modern square neckline that elegantly frames the collarbones and shoulders. The fabric’s subtle shine adds glamour, while its structured silhouette provides a flattering and polished look. Olive Mini can be paired with pearl-beaded or plain ruched sleeves, which are included with the purchase. These detachable sleeves offer versatility, allowing the bride to transition from a formal ceremony look to a more relaxed reception outfit.
The Materials: Mikado silk, Tulle | Details: Sheer corseted bodice, Side pockets
Aeon Mini of the same collection sets hearts aflutter. It channels classic charm with a dash of coquette core. The dress’s bodice has a sheer corseted structure that exudes modern glamour. It is adorned with a draped twist knot detail at the center, creating a focal point that adds visual interest and a hint of whimsy. The full mini skirt exudes playful vibe, while the shorter length and hidden side pockets add functional elegance.
The Material: Mikado silk | Details: Puff sleeves, Neckline matching the back cut
Belle is made for genuinely romantic brides. This dress, part of Oui The Label’s Romantic Revolution Collection, combines vintage-inspired elegance with contemporary style. Its dramatic puff sleeves add a touch of old-fashioned beauty to the look. Their exaggerated shape adds dimension and movement, making the dress stand out for a celebration. The bodice boasts a plunging V-neckline, elegantly accentuating the bride’s décolleté and matching the back cut. The skirt’s voluminous shape adds fun and comfort, making it perfect for a cocktail wedding, civil ceremony, or to change into for the first dance.
The Material: Mikado silk | Details: The shoulder bow detail, Circle skirt
The Anemone gown from the Signature Collection features a smooth and lustrous finish that enhances its sophisticated yet playful appeal. Beautifully made with luxurious Mikado fabric, the dress features delicate shoulder straps tied in a charming bow and a square neckline perfectly framing the décolletage.
The mini-length silhouette with a subtle A-line shape creates a soft, flowing movement, providing a fresh, modern take on the classic bridal look. Paired with the fitted bodice, it offers a sleek and contemporary style that complements the dress’s design. The back of the dress features a deep, open design that adds a touch of femininity and sophistication.
Statement Necklines
For those looking to make a bold entrance, Oui The Label‘s dresses with statement necklines epitomize dramatic elegance. These gowns feature intricate designs with plunging V-necks that draw attention to the upper body and create a captivating focal point. Ideal for brides who wish to blend fashion-forward elements with bridal tradition, these necklines add a touch of attraction to the wedding day ensemble.
The Material: Duchess satin | Details: Off-the-shoulder sleeves, Draped bodice
The Soulmate dress from the Adamantine Collection is the ultimate expression of timeless romance. This off-the-shoulder A-line gown is designed to make every bride feel like royalty on her special day. A sweetheart neckline and draped bodice flow beautifully into a voluminous skirt, creating a sense of grandeur and elegance. The back of the dress features a deep V-cut. The train is adorned with covered buttons extending down to the start of the skirt, which features hidden side pockets-the ultimate secret to functional elegance.
The Materials: Mikado silk, Tulle | Details: Sheer corseted bodice, Side Pockets
At Oui The Label, versatility is crucial for meeting each bride’s preferences. Their designers offer a range of options to cater to every bride’s unique vision, whether she prefers the chic allure of a mini dress, the elegance of a long gown, or the added drama of a thigh-high slit.
The striking full-length version of the Aeon dress redefines bridal elegance. Designed for the bride who wishes to make a bold and unforgettable statement. The long skirt of the Aeon creates a grand and sweeping effect. Its voluminous shape provides a dramatic and regal silhouette, perfect for making a memorable entrance.
The Material: Duchess satin | Details: Waist-cinching basque, Thigh-high split
Classic elegance has gotten a sassy makeover in the Legacy gown’s design. Crafted from dutchess satin, it features a dramatic full skirt, a wide plunge V-neckline, and an exposed corset detail. The waist-cinching basque creates a flattering silhouette, while the back boasts an exposed corset design with a button closure. A thigh-high slit adds contemporary flair and hidden side pockets offer functional elegance.
The Material: Crepe Georgette | Details: Dainty straps, Side pockets
The Lunaria dress from the Signature Collection perfectly blends classic elegance and modern sensuality. This stunning gown features delicate spaghetti straps that frame the shoulders and lead into a wide, plunging V-neckline, creating a striking yet sophisticated look. The cinched-in waist creates a flattering silhouette that flows into a dramatic skirt. Designed with practicality in mind, the skirt includes hidden pockets. Lunaria’s minimalist design and meticulous tailoring make it a versatile option for any bride seeking simplicity and grandeur.
Thigh-High Slits
Dresses with thigh-high slits bring a touch of modern glamour to bridal fashion. These daring and sultry designs perfectly balance elegance and sensuality, allowing brides to showcase their confidence and style. The slit adds a contemporary twist to classic silhouettes, making these dresses suitable for both grand celebrations and intimate gatherings. This style is ideal for the bride who wants to make a statement and exude effortless allure. It’s worth noting that for brides seeking a more conservative look, Oui the Label slits are designed in a way that makes them easily lowered in alterations!
The Material: Mikado silk | Details: Flattering draping, Detachable Overskirt
Designed for the woman who isn’t afraid to steal the spotlight, the Heirloom gown from the Adamantine Collection is a statement of elegance and modern glamour. Featuring ultra-stylish and flattering draping detail, this gown showcases a deep plunge V-neckline that flows into a gracefully draped wrap skirt, revealing a daring side split for a touch of bold allure. This gown’s structured bodice includes an exposed corset, seamlessly blending vintage romance with a modern edge. For a grand entrance, Heirloom also includes a detachable dramatic overskirt, adding an extra layer of sophistication. This makes it perfect for the bride who dreams of a show-stopping moment.
The Materials: Mikado silk, Organza | Details: Sweetheart neckline, Fluidly draped bodice
The Mémoire gown from the Adamantine Collection, crafted from luxurious organza and mikado with a satin lining, epitomizes sophistication. With fluid draping of shimmering organza on the bodice and a striking split, this gown offers both style and beauty. The detachable billowing overskirt unveils a second look, perfect for brides who want to make a grand entrance and a memorable exit.
The Material: Mikado silk | Details: One-shoulder strapless bodice, Side pockets
Utopia is a sculpted contemporary statement and classic sophistication at the same time. This dress from the Romantic Revolution Collection features a unique one-shoulder strapless bodice, creating an attractive silhouette. The meticulously crafted bodice is tailored to enhance natural contours, giving it a sleek and contemporary look. The full skirt is where Utopia truly shines. It is made from lustrous satin that adds a touch of grandeur. It wraps gracefully around the body, revealing a daring thigh-high slit for a hint of modern glamour. The back of the dress features a line of covered buttons that run down to the waistline, adding a classic finishing touch.
The Material: Mikado silk | Details: Off-the-shoulder neckline, Fit-and-flaire silhouette
Statuesque Viola from the Signature Collection exemplifies timeless elegance with sleek sophistication. This stunning gown features an off-the-shoulder neckline and an ultra-flattering side split, which can be styled either high or low, depending on preference. Fabric-covered buttons running down the back enhance the dress, adding a refined touch. The detailed craftsmanship of the neckline gives a harmonious balance between contemporary styling and vintage charm.
Any dress by Oui The Label can be personalized with different sleeve options, available separately at the brand. This customization allows brides to tailor their look to suit their unique style, whether they prefer romantic sheer, long sleeves.
The Material: Mikado silk | Details: Bow-inspired neckline, Side Pockets
The Marigold gown features a stunning strapless bodice that creates a beautifully sculpted silhouette. This sophisticated design provides a flattering fit, ensuring the bodice stays securely in place while highlighting the décolleté area.
The focal point of the bodice lies a unique twisted fabric design that forms a bow, adding a captivating and chic vibe to the dress. This detail enhances the bust area, creating a delicate balance between structure and softness. A high slit reveals a modern edge, allowing brides to showcase their shoes and adding an element of allure to the classic design.
Open Backs
Open-back wedding dresses offer a modern sensuality while combining classic elegance with a contemporary edge. The allure of open-back designs lies in the artful balance of skin exposure and sophisticated appearance, making them a captivating choice for brides who wish to turn heads as they walk down the aisle.
The Material: Triacetate | Details: Low cowl back detail, Fit-and-flare silhouette
The Iris dress from Oui, The Label’s Signature Collection, is a stunning choice for brides looking for a chic, retro vibe with a modern, minimalist flair. Adding a dramatic touch to its sophisticated front, the striking low cowl back flows into a drape, creating a seamless blend of sensuality and grace. Echoing the fluidity of early 2000s fashion, the delicate chapel train adds just the right amount of grandeur without overwhelming the minimalist aesthetic, making it perfect for formal and intimate settings.
The Material: Duchess satin | Details: Square front and back neckline, A-line silhouette
Effortless yet enchanting, the Wisteria gown features a structured square neckline that adds a modern edge to the traditional bridal look, complementing a variety of body shapes. The bodice is expertly designed to offer a supportive and flattering fit, cinching at the waist to enhance natural curves. The full A-line skirt gives a classic bridal look with a romantic, fairytale-like feel and discreet side pockets. The back of the dress features a dramatic deep V-cut. Completing the dress is a graceful chapel train that adds a sense of grandeur and formality, making a dramatic statement as the bride walks down the aisle.
The Material: Mikado silk | Details: Structured style, The shoulder bow detail
Hyacinth is a perfect blend of structure and effortless refinement. A fit-and-flare silhouette made of luxurious Mikado fabric guarantees an elegant look from every angle. A square neckline offers a fresh take on bridal design. It is complemented by delicate bow-tied straps, which add a whimsical and romantic touch while providing an adjustable fit for added comfort.
The brand’s Melbourne flagship boutique, Maison Oui, allows brides to be seen by the actual design and styling team, who are well equipped to take care of any other custom needs, such as removing a split, raising the neckline, or extending button detailing to the end of the train! Couture design appointments are also exclusively available at the Maison Oui boutique, where our head designers care for brides interested in a fully custom look. Online booking is available via the Maison Oui website. The flagship boutique is also home to sister labels Chérie By Oui and Sienricher, allowing the collective to offer a look for every bridal occasion, from engagement party minis to reception dresses and everything in between!
For those that are unable to make it to the Maison Oui boutique in the heart of Melbourne city, enquire with the team or browse the website for Oui The Label‘s current stockists around the globe.
