Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. They revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And didn't stop there.
Company also firmly believes that their customers deserved more choices, straightforward information and legendary service. They felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (Aa few of their customers have even invited Blue Nile’s experts to their weddings!)
As the leader in handcrafted engagement rings and beautiful fine jewelry, they’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. Blue Nile strives to be your jeweler for life.
